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MARKET

RESEARCH

Salient Research is a market research consultancy that helps companies to better understand their customers, the products and services they offer and the wider market they operate in.

 

salient

/ˈseɪlɪənt/

adjective

1. 

most noticeable, important, notable, striking, pivotal information

 

Salient Research offers a variety of methods to help unlock that nugget of insight that can make all the difference.  

Qualitative

(In-depth, face to face, deeper, smaller

numbers of people)

  • Focus groups, labs, workshops

  • Online groups

  • Depth interviews (single, paired, triads, friendship)

  • Human Factors / Handling User Depth interviews

  • Accompanied shops, shopper safaris, in-store

  • Tele-depths

Quantitative

(Larger numbers of people, quantify / measure, statistically robust)

  • Online surveys

  • Phone surveys

  • On-street, on-site, in-store, in-home surveys

  • Mobile / tablet

  •  Hall Tests (central location and in-store)

 

Gerry has spent the last 25 years conducting research in a wide range of industries covering both consumer and business to business research audiences in the UK and internationally.  Salient Research has a proven track record and expertise in a number of areas including:

Building Products / DIY (Product development and Testing): including Paving; Driveway blocks; Walling; Concrete; Natural Stone; Drainage; Water Management; SUDs; Street Furniture; PAS; Roofing (tiles and insulation); Showers; Shower Trays; Enclosures; Pipes and fittings.

Research with Consumers / Homeowners, Builders, Contractors, Sub-Contractors, Groundworkers, Plumbers / installers, Architects, Landscape Architects, Engineers, Surveyors, Housebuilders, Property Developers, Lighting Consultants, Security Consultants, Builders Merchants, Showrooms.

Medical (User Studies / Human Factors / Handling / for Medical Device and Instructions for Use development and testing): including Blood testing kits; Infusion kits; Diabetic injection kits; Pumps; Carry Cases; Asthma Inhalers; Eye Injection Systems and Digital User Interfaces.

Research with Patients / Healthy Volunteers and Healthcare Professionals including Hospital Doctors, Consultants, GP, Nurses.

Food / Drink (Product and Concept Development and testing): including Soft Drinks; Wine; Coffee; Energy Drinks; Yoghurt; Allergy Friendly Food.

Research with consumers, Mums and Children, Dieticians, Personal Trainers.

Financial Services (Product and Service Development Testing and Assessment): including Insurance; Pensions; Bank accounts.

Research with Consumers, Intermediaries, Agents, Brokers, Customer Service and Sales staff.

Through close association with a number of senior independent research specialists we can build project teams comprising the very highest calibre research professionals.

 
OUR ADDRESS

44 BISHOP ROAD, BRISTOL, BS7 8LT, UK

Email: info@salientresearch.co.uk
Tel:  +44 (0)117 9076063

 

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