Salient Research is a market research consultancy that helps companies to better understand their customers, the products and services they offer and the wider market they operate in.
most noticeable, important, notable, striking, pivotal information
Founded in 2003 by Gerry Gibbs, Salient Research prides itself in offering tailored market research solutions to best fit requirements.
Our aim is for the research to provide the salient insight that helps clients implement product and service improvement.
Salient Research offers a variety of methods to help unlock that nugget of insight that can make all the difference.
(In-depth, face to face, deeper, smaller
numbers of people)
Focus groups, labs, workshops
Depth interviews (single, paired, triads, friendship)
Human Factors / Handling User Depth interviews
Accompanied shops, shopper safaris, in-store
(Larger numbers of people, quantify / measure, statistically robust)
On-street, on-site, in-store, in-home surveys
Mobile / tablet
Hall Tests (central location and in-store)
Gerry has spent the last 25 years conducting research in a wide range of industries covering both consumer and business to business research audiences in the UK and internationally. Salient Research has a proven track record and expertise in a number of areas including:
Building Products / DIY (Product development and Testing): including Paving; Driveway blocks; Walling; Concrete; Natural Stone; Drainage; Water Management; SUDs; Street Furniture; PAS; Roofing (tiles and insulation); Showers; Shower Trays; Enclosures; Pipes and fittings.
Research with Consumers / Homeowners, Builders, Contractors, Sub-Contractors, Groundworkers, Plumbers / installers, Architects, Landscape Architects, Engineers, Surveyors, Housebuilders, Property Developers, Lighting Consultants, Security Consultants, Builders Merchants, Showrooms.
Medical (User Studies / Human Factors / Handling / for Medical Device and Instructions for Use development and testing): including Blood testing kits; Infusion kits; Diabetic injection kits; Pumps; Carry Cases; Asthma Inhalers; Eye Injection Systems and Digital User Interfaces.
Research with Patients / Healthy Volunteers and Healthcare Professionals including Hospital Doctors, Consultants, GP, Nurses.
Food / Drink (Product and Concept Development and testing): including Soft Drinks; Wine; Coffee; Energy Drinks; Yoghurt; Allergy Friendly Food.
Research with consumers, Mums and Children, Dieticians, Personal Trainers.
Financial Services (Product and Service Development Testing and Assessment): including Insurance; Pensions; Bank accounts.
Research with Consumers, Intermediaries, Agents, Brokers, Customer Service and Sales staff.
Through close association with a number of senior independent research specialists we can build project teams comprising the very highest calibre research professionals.